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Vision and Mission

Vision and Mission


To be a leading company in the independent automotive aftermarket industry, with a global footprint and be a trusted brand amongst all stakeholders.


To enhance driving comfort through a range of products built with reliable design and world class quality; to significantly increase the reach and stature of our brand(s) in the Independent Automotive Aftermarket category in India as well as in SAARC, by building stronger relationships with our customers through deeper engagement and superior service; earning the trust and respect from all our stakeholders; and achieve consistent, profitable business growth.

We will build a culture of continuous improvement, high performance focus and customer service excellence by providing an enabling environment to our teams supported by processes that enhance the work quality, drive scalability of business operations and facilitate individual growth.

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